A photo is being shared on social media claiming it as Myntra’s recent advertisement poster depicting Draupadi Vastraharan scene in Mahabharata. The poster depicts Lord Krishna searching for extra-long sarees on Myntra while Dushasana disrobes Draupadi’s saree. Sharing the photo, this post alleges that Myntra had hurt the sentiments of Hindus by endorsing such an artwork. Amid the ongoing Myntra’s Big Fashion Festival from 23 September to 02 October 2022, this photo is going viral on social media. Let’s verify the claim made in the post.
Claim: Myntra’s advertisement poster depicting the Draupadi Vastraharan scene in Mahabharata.
Fact: The photo shared in the post is an artwork created by ‘ScrollDroll’, an entertainment content platform that publishes comical stories, entertainment news and memes on the internet. Myntra through a tweet clarified that the artwork was not created by them and stated that they did not endorse it. ScrollDroll through a tweet acknowledged the responsibility of the artwork and clarified that Myntra was not directly or indirectly associated with this artwork. Hence, the claim made in the post is FALSE.
On observing the photo carefully, we could see the watermark ‘ScrollDroll’ on the top of the artwork. ScrollDroll is an entertainment content platform that publishes comical stories, entertainment news and memes on the internet. When we searched for more details of this photo using relevant keywords on the internet, we found that several news articles published this artwork in 2016. They can be seen here and here. These news articles reported that the e-commerce website, Myntra, was pulled up for a comical artwork created by ScrollDroll.
This artwork was reportedly published by ScrollDroll in February 2016. When we searched for further sources, we found a clarification tweet by ScrollDroll regarding this artwork. ScrollDroll in the tweet stated that they take the responsibility of this artwork and clarified that Myntra is nowhere associated with the artwork directly or indirectly. ScrollDroll through another tweet stated- “We apologize and deeply regret if any of our artwork has hurt the sentiments of anyone”.
In August 2016, following the boycott trends from social media users, Myntra through a tweet clarified that the artwork was not created by their organisation and said that they did not endorse it. Myntra in another tweet informed that the artwork was posted by a third party (ScrollDroll) without their knowledge. From all these pieces of evidence, it can be concluded that the artwork shared in the post was not advertised and endorsed by Myntra.
To sum it up, this comical artwork depicting Lord Krishna ordering sarees from Myntra during Draupadi Vastraharan was not endorsed by Myntra.
