An image circulating on social media (here, here, and here) shows a woman in a traditional Rajasthani Ghagra Choli, which has been modified into a mini skirt with Scissors and the leftover skirt fabric visible on the floor. This image is being shared with the claim that the woman wore this altered outfit in a college dress competition in Kerala and won third place.
Claim: Photo of a woman dressed in traditional Rajasthani attire of a Ghagra choli altered to look like a mini skirt during a College dress competition in Kerala.
Fact: The photo is from an April 2011 advertisement for epilators by Morphy Richards. Hence, the claim made in the post is FALSE.
A reverse image search of the viral photo shows that it was published on Flickr in 2011 and Behance in 2013, with Amol Jadhav credited as the photographer on Behance. These sources indicate that the image is part of a Morphy Richards epilator advertisement.
The image was also featured on the Ads of the World and Ads spot websites with a description, where it was labelled as “Girl from Rajasthan.” A similar photo was also published, showing a woman in a saree with scissors and the remains of the saree on the floor, focusing on her legs. The detailed description for these images reads: “This professional campaign, titled ‘Girl in a Saree, Girl from Rajasthan,’ was published in India in April 2011. It was created for the brand Morphy Richards by the ad agency Contract. This print campaign, related to the electronics and technology industry, includes two media assets and was submitted around 13 years ago.”
Additionally, on all the mentioned websites, the brand name “Morphy Richards epilators” is mentioned in the top right corner of the photo. This branding has been removed from the viral photo to falsely claim that it is from a college dress competition in Kerala. Below is the comparison between the viral and original images.
To sum up, a photo from a 2011 advertisement is being falsely shared as it shows a woman’s attire during a college competition in Kerala.
