English, Fake News

A digitally edited video is shared as Sky bags promoting Love Jihad


A social media post accompanying a video claims that Sky Bags is promoting Love Jihad. The video which appears to be a commercial of Sky Bags, features a Muslim man and a Hindu woman exchanging glances and falling in love with each other. The man gifts the woman a salwar, and by the end of the video, he then takes off her Bindi and covers her head with a dupatta. Finally, the video ends with a visual of the VIP Sky bags suitcase. Through this article let’s fact-check the claim made in the post.

Claim: Sky bag commercial promoting Love Jihad.

Fact: The original video is in fact a recreation of a famous Malayali song from the movie  ‘Soofiyum Sujathayum’, created by two Malayali actors. However, the original video does not contain any visuals of Sky bags at the end of the video. VIP industries issued a clarification disassociating from the video. The viral video is digitally edited to show it as a Sky bag commercial. Hence the claim made in the post is FALSE.

The viral video indeed shows love brewing between a Muslim man and a Hindu woman. However, the visuals are not part of a commercial of VIP Sky bags, but a video made by two Malayali actors on the occasion of Ramadan.

A reverse image search of the screenshots of the viral video led us to the Instagram account of Malayali actress Sumi Rashik, who shared the same video. She shared the video with the caption ‘Soofiyum Sujathayum’ and tagged the co-actor Vishnu K Vijayan in these posts.

Basically, the video is a recreation of the song Vathikkalu Vellaripravu from the 2020 Malayalam movie Soofiyum Sujathayum. However, this video shared by the actress does not contain any visuals of Sky Bag at the end. As the video contains frames like the Muslim man taking off the Bindi of the Hindu woman & covering her head with a dupatta, the video went viral on social media alleging the promotion of love jihad.

Multiple news agencies have also reported on the controversy (here & here). But none of the media reports have attributed the video to VIP Sky bags, as claimed in the viral post.

VIP Bags issued a statement disassociating from the viral video. The statement called the viral video a “fake, malicious, and mischievous advertisement.” Further, the statement categorically states that VIP Industries have not issued this advertisement.

All these confirm the fact that the Sky Bags part of the viral video is digitally added to a video made by Malayali actors on the occasion of Ramadan.

To sum it up, a digitally edited video is shared as Sky Bags promoting Love Jihad.


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