Fact-Check Methodology
Factly.in is the fact-checking division of Factly Media & Research. Though it is a division of the parent company, there is no editorial interference by the parent organization in the fact-checking process.
Factly is a verified signatory of the International Fact-Checking Network (IFCN) Code of Principles for Fact-Checkers. We follow a detailed methodology that conforms to the Code of Principles. The methodology is detailed below
Selection of Claim: Claims are received through multiple sources such as our fact-check email, WhatsApp tipline, social media handles etc. These claims could be viral social media messages in the areas of Politics, Health, Science, History, Policy, Data, Government Schemes, Major events and statements made by those in public office. Every morning, the fact-checking team has a detailed discussion on these claims before selection. The selection process takes multiple factors into consideration such as the potential for real-world harm, the potential for virality, influence on consumers, persons making the claim, importance of the claim. Based on these factors, only those claims that can be fact-checked are selected i.e., those that have a definitive claim and not just a vague statement. Adequate care is also taken to ensure that there is no political bias or any other type of bias in terms of selection and equal importance is given to claims made by leaders of different parties.
Verification of the Claim: A thorough verification is done by the team to understand if such a claim was actually made and in which context. Sources for verification include official press statements, videos of speeches, events, official & verified social media handles etc. The source for the claim is mandatorily hyperlinked in the fact check story. If the team is unable to ascertain that such a claim was actually made, then we reach out to the person or entity who made that claim.
Research & Fact-Checking: Once the claim is established, research is undertaken, primarily using government data/information sources, authoritative sources such as news websites, image sharing websites such as Getty Images, AP etc. to fact check the claim. Relevant data/information is presented in the form of tables, charts etc. to corroborate the fact check. For data related fact-checks, the fact check is not just limited to the claim made, but also looks at historical data to look at the trend over time. We also look at relevant policy changes over time. The relevant data/information from official sources is also hyperlinked in the fact check story. For viral social media claims, all the sources used in the fact-checking are hyperlinked in the story so that it is easy for any user to replicate the fact-check by himself. In case the source being used is a news website, at least one another news source is used to corroborate.
Rating: Based on the above research, a conclusion is arrived at. The broad ratings we follow are
– TRUE
– PARTLY TRUE
– FALSE
– MISLEADING
– UNVERIFIED (for those claims which can’t be fact-checked)
The opinion of the team is solicited through internal messaging groups to confirm the rating.
Editorial Check: Every fact check story is personally vetted by the editor & the chief editor before it’s published to avoid any factual or other errors. Thus every fact-check goes through two additional rounds of vetting.
Correction Policy: Readers are encouraged to write to us with any corrections through the ‘Contact Us’ page or via the email listed on the ‘Corrections Policy’ page. All such communication is taken very seriously and relevant corrections are made if they are found to be valid within 48 hours of the receipt of a correction email or message. Readers are also encouraged to submit claims through e-mail or WhatsApp tipline (+91 92470 52470)
Languages: We publish fact-checks in English, Telugu, and Kannada.
Conflict of Interest Disclosure: In the case of any fact-check referring to any individual, or entity that has a direct or indirect conflict of interest with Factly, a disclosure is made to that effect in the respective fact-check.
Respect for IP & other copyright laws: We commit to respecting IP & other copyright laws by sourcing and attributing content that is protected by IP-related laws. All of Factly’s content (except videos) is licensed under a Creative Commons Attribution 4.0 International License
Policy regarding use of images/identity of persons:
Accuracy & Sensitivity– We ensure all fact-checks involving children, crime victims, and vulnerable individuals are accurate and respectful, and avoid sensationalism
Privacy Protection– We do not disclose personal details, including names, images, or identifying information, unless explicitly necessary to debunk the claim.
Ethical Sourcing– We use credible sources, verify claims rigorously, and avoid content that could retraumatize or endanger individuals.
Legal & Ethical Compliance– We adhere to relevant privacy & data protection laws, journalistic ethics, and platform policies to protect the dignity and rights of those involved.
